But how do you evaluate a typeface? Is it just based on its widespread use? Or its suitability to the subject at hand? Ease of reading? Familiarity?īust portrait of Muhammad Ali by Ira Rosenberg, from the World Journal Tribune. When it comes to, say, boxers, you can handicap the various athletes in the ring and predict that Muhammad Ali would beat Jack Johnson or Jim Corbett and that, therefore, he is number one, but a lot of other factors come to bear on your decision: sentimentality, the fact that Ali is acknowledged (by people like me, with no real knowledge of the sport) to be “The Greatest” he has name recognition, and so on.
Lessons From Swiss Style Graphic Design.
I dismissed the list because it was based on marketing figures from one source, FontShop, coupled with the opinions of half a dozen mostly Berlin-based typographers, but I was still incensed. The other day someone sent me a link to a website with the preposterous title of “ The 100 Best Typefaces of All Time”. Topping the chart was Helvetica, and that stirred my ire. Make sure to check the corrections before reading this article.-Ed. We republished Indra’s article to correct the factual errors, with her permission of course.
Update: Hours after the publication of this article Indra Kupferschmid published an article in which she corrected some of the facts presented in the original article and provided an opposite view on the issue. I dismissed the list because it was based on marketing figures from one source, FontShop, coupled with the opinions of half a dozen Berlin-based typographers, but I was still incensed. Topping the chart was Helvetica, and that stirred my ire. The other day someone sent me a link to a website with the preposterous title of “ The 100 Best Typefaces of All Time”.
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